Technology Connects Wineries And Consumers Through Virtual Wine Tastings
Virtual wine tastings aren�t exactly new, but they are expanding. They�ve been a touchstone for wine geeks for quite some time. In fact, I�ve been in several groups that gather on Twitter one Saturday morning each month to rally around a similar topic, one we all wrote about the week before. For years, I�ve been virtually tasting with dozens of people I�ve never actually met in person.
An article published in the French newspaper LeMonde calls this concept �Skyp�ro,� blending the word ap�ro�an early evening moment in French culture set aside to share a drink with friends and family�with the tech connector Skype. It�s catchy, but the idea also has teeth for wineries and wine regions that don�t want to drain their relationships with customers and guests in this time of separation.
An early adopter is #winestudio (the hashtag is part of its identity), created and produced by Tina Morey, a certified sommelier with two decades of experience in the wine industry. She founded #winestudio in 2013 as an innovative way to seed the market across the country for a newly released wine club. She soon realized it had untapped potential: �Suddenly the world became much smaller and friendlier,� says Morey.
The program is based on Twitter, arranged in a series that unfolds throughout a single month to educate participants on wine from around the world�Italy, Spain, Vermont, Michigan, Maryland, and more. Its design shrinks the distance, despite the distance. �I think now more than ever the #winestudio tag line comes to life: �Understanding our world through wine and our part in that world,�� says Morey
Participants are loyal and look forward to the opportunity to connect with other wine lovers and professionals in the industry. �I've always said we're so much more effective when working together and I think for a program like #winestudio it became clear,� says Morey. �It's a win for all involved.�
Other successful programs combine live video with a Twitter chat such as long-running offerings by Snooth, the Wines of Italy Livestream, and #VAWineChat. This concept has flourished under the world�s new distance mode. Technology provides the location, but beyond that, it�s very people-centered with winemakers and other professionals taking up one end of the conversation in real time, while consumers, writers or other industry folks answer back on the other end, wherever that may be.
This model is one that some wineries are embracing in quick measure, as many tasting rooms and borders are closed temporarily. In my opinion, extended, remote outreach is a good idea anyway, not just in the current times of coronavirus. The world is a big place, and virtual tastings allow wineries another layer�an incomprehensibly vast one�to reach customers.
Inman Family Wines in Santa Rosa, California, has closed their tasting room as recommended, but winemaker Kathleen Inman still wants to connect with customers and friends. As a solution, she�s arranged Meet the Maker Happy Hour: Donations to Meals on Wheels. Anyone can go online and choose from specially planned three-packs of wine. Included with the purchase is an invitation to join Inman on any of the free happy hours, which will be conducted on Facebook Video Chat to discuss the wines and ask questions. 5% of all purchases go to Meals on Wheels and shipping is included. This model has layers of benefits to the buyer, to the winemaker and�in this case�a non profit in need.
Dirty and Rowdy Family Winery, also in Santa Rosa, posted on Instagram that they�ll gather their tribe for a series of interactive tastings and discussions via Zoom to �reinvent how we experience wine together.� These are designed to taste along the �mostly Mourv�dre� lineup with the winemaking team, so bottles can be purchased with a few clicks and delivered to participants� homes.
Wine educator, event planner and writer Brianne Cohen is a certified sommelier based out of Los Angeles, California. She�s organized a Wine 101 Virtual Tasting on March 19, 2020 to give participants an opportunity to learn about wine in a friendly environment�a free, sommelier-led Q and A session online.
Cohen says this is the first time she�s offered an online wine tasting, though she�s intended to extend into a virtual platform. Last week, as she watched the news cycle unfold, it occurred to her that now was the time. �What if I gathered a community of people together, virtually, and we all shared a glass of wine?� Cohen asked herself. �What if we could all see each other�s faces even in these times of social distancing, quarantines, etc.?�
Cohen says that this idea actually has value beyond the current situation because it is accessible, a concept that ascends any particular circumstance: �Let's get wine into the hands of more people.�
She says she�s planning to offer more than this single session under the hashtag #VirtualVino. �Now, more than ever, we are searching for things that bring us joy. Wine is one of those things, along with food, that bring people together,� says Cohen. �Which has turned into one of the most fulfilling things we can do in these times.�
Just about every person has got their unique idea involving Margaret River Wines.
Margaret River Wines is the biggest wine production center in Western Australia. It is likewise referred to as Australia's Snowy Mountains Red wine Region. This lovely and also impressive place is ideal for a vacation.
One of the most effective means to get to this place is by taking a see to the Winery, which lies simply 30 minutes from Perth. You can experience wonderful a glass of wine tasting right here as well as take a view of a few of the other important sights, such as the hill views.
For a full day, you can enjoy a check out to the Winery. This area is well worth your effort and time. Right here are several of the main areas you can check out:
As the Margaret River location generates the widest series of grape varieties in Australia, it is difficult to narrow down on a favorite one. If you like white wines, after that there are several options for you to pick from. Yet if you like dark, more robust, and also chocolaty wines, then there are some gewurztraminers that might match you well.
For instance, if you are even more of the purple grapes, you may be much more drawn in to merlots. This is because of the reality that the grape ranges in the local area tend to be deep purple.
Among one of the most preferred red grape ranges in the location is Pinot Noir. As well as being popular for its excellent preference, it also has some attributes that make it ideal for merlot production.
It has a soft as well as fine flavor that is pleasing to the palate however still leaves a pink shade on the taste. It is additionally thought about other among the best ranges for merlot making in Australia. For this reason, it is made use of greatly for making both red as well as gewurztraminers.
However, it is only readily available from the region as well as the grape selections used in the red wine making process. If you desire to obtain Pinot Noir grapes, then you will certainly need to travel to either the vineyard in Perth, or travel to the fruit fields in the Snowy Mountains, both located at regarding a hr's repel.
If you favor to adhere to the white grape ranges, then you will certainly require to take a trip to the city of South Australia, which is not to far away. There are a lot of red and also white wine expanding in the area and several fruit selections that produce wonderful grapes.
This results from the reality that the climate in the area is warmer than the remainder of Australia and also the various grape selections that you can grow. If you can create the right grape varieties, you can experience a few of the best wines worldwide.
There are a variety of the white wine selections in the area, sites and the range is huge. It consists of; Pinot Blanc, Petite Sirah, Pinot Gris, D'Alsace Riesling, Bordeaux Blanc, as well as Merlot.
Nevertheless, as a result of the expanding ecological problems, the red wine making procedure has been managed. It is however a good idea to learn more about the neighborhood problems to ensure that you do not unintentionally ruin the grape vines in your very own vineyard.
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